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From Barefoot to Barebone: When Financial Heroes Lose Their Sole – The Wealthlab August Newsletter

Financial Consulting, Retirement
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From Barefoot to Barebone: When Financial Heroes Lose Their Sole

Scotty Pape, has undergone a transformation that many of his long-time followers such as myself have noticed. Basically if its gotten to a point where my mum is commenting and SO I think it’s worth to highlight in this month’s newsletter. This is a guy who was hailed as a financial maverick offering cutting-edge advice and who’s evolution has left some of us scratching their heads and others reaching for the unsubscribe button. This journey from a fresh voice in finance to a somewhat mellow gen x figure offers an intriguing case study in how financial gurus evolve over time, and how our heroes can sometimes disappoint us with enough time…

The Glory Days

In the beginning, Pape’s advice was fresh and revolutionary. He burst onto the scene in the early 2000s with a no-nonsense approach to personal finance that was a breath of fresh air in a field often clouded by jargon and complexity. Pape introduced concepts like the “bucket system” for managing money and emphasised the importance of talking about money over the dinner table. Challenging traditional wisdom and generally being accountable. His straight-talking approach resonated with everyday Australians, particularly millennials and Gen X, who found his style more relatable than traditional financial books and talking heads before. Pape was the cool, rebellious voice in finance, and his followers were eager to embrace his unconventional wisdom. His books were everywhere including being added to the most stolen item in bookstores. (remember those!)

The Shift

As time passed, Pape’s focus began to shift. He expanded his empire, writing books for families and children, and founding the Barefoot Money Movement. His book “The Barefoot Investor” became a runaway success, selling over 1.3 million copies. However, with this expansion came a change in tone and focus.

The Current State

Now, Pape’s newsletters often feature responses to reader questions that some might perceive as unnecessarily harsh or out of touch. His advice has become more repetitive, often boiling down to “earn more” or “spend less” without addressing the nuances of individual situations. This evolution mirrors a pattern we often see in our heroes as they age: the firebrand becomes the curmudgeon, the revolutionary becomes the establishment.

The Gen X Whinge

Perhaps the most striking change in Pape’s content is its gradual shift from innovative financial strategies to what some might call “Gen X whinging.” Where once he offered cutting-edge advice, now he often seems more interested in complaining about the state of the world or admonishing his readers for not following his advice to the letter. Telling people to stop smoking and telling them to read a book on not smoking was what sparked me to write this column. My reacting was “ok cool man, but I think you’re clutching at straws here..”

This transformation is a stark reminder that our heroes are human too. As they age, they can become jaded, out of touch, or simply tired of fighting the same battles. The rebel of yesterday becomes the grumpy old man of today, railing against a world that’s moved on without them. …. Whilst using a star link connection on a hobby Farm in middle Victoria.

The Irony

Ironically, while Pape criticises readers for their financial choices, he casually mentions his own European trips with his four children or his expansive rural property. This disconnect between his advice and his lifestyle has not gone unnoticed by his audience on Reddit, and further highlighting the gap between the relatable guru of the past and the seemingly out-of-touch figure of today.

The Legacy and Lesson

Despite the changes in his approach, Pape’s core financial principles remain sound, and his impact on Australian financial literacy is undeniable. However, his evolution serves as a poignant reminder of the dangers of hero worship, especially in the realm of guru advice.

As we watch Pape transition from a barefoot revolutionary to a more conventional (and sometimes cranky) voice, we’re reminded that no guru stays cutting-edge forever. It’s a natural progression: the voice of a generation often struggles to remain relevant as that generation ages and new challenges emerge.

The Bottom Line

Pape’s journey from barefoot to barebone serves as a reminder that even the most revolutionary voices can lose their edge if they don’t evolve with their audience. It’s a cautionary tale for both financial advisors and their followers: always be ready to adapt, or risk becoming irrelevant.

More broadly, it’s a lesson in the impermanence of heroism. Today’s financial maverick may be tomorrow’s out-of-touch commentator. As consumers and producers of financial advice, we must be prepared to outgrow our heroes, to take the best of what they offered in their prime while recognising when it’s time to seek new voices and fresh perspectives.

In the end, perhaps the most valuable lesson from Pape’s evolution is not about finance at all, but about the nature of advice and authority. It reminds us to think critically, to question even our most trusted sources, and to be prepared for the day when we might need to thank our heroes for their past wisdom and move on to find new inspiration.

Hanna’s Money Magic: The Secret Sauce to Financial Happiness

Well, who knew the recipe for financial happiness could be as simple as a four-square grid? In my recent podcast chat with Hanna, she dropped this gem of wisdom:

“If you were to think about your money in a 4 quadrant diagram and you’ve got needs, likes, wants, and loves, and you try and align your money with the needs and the loves and strip back on the wants and the likes, I think that’s the way to happiness.”

Simple but elegant.

Here’s Hannah’s the magical money mix:

Needs: The must-haves (roof over your head, food in your belly)

Likes: The “meh, it’s nice” stuff

Wants: The “ooh, shiny!” impulse buys

Loves: The things that make your heart sing

Watch our most viral short of the month

Hannah’s secret sauce? Focus on the ‘needs’ and ‘loves’, and ease up on the rest. It’s like Marie Kondo for your wallet, but instead of asking if it sparks joy, ask if it’s a need or a love!

Want to play along? Jot down your recent splurges and see which quadrant they fall into. Are you living your best ‘needs and loves’ life, or is the ‘likes and wants’ monster eating your cash?

No judgment here – we’re all on this wild money ride together. But hey, if this little quadrant trick helps you squeeze more joy out of your dollars, why not give it a whirl?

Get the full episode here:

YouTube

Spotify

Here’s her website:

https://www.hannahroserichards.com.au

Catch you on the ‘loves’ side of the quadrant!

❤ Scott, Phil, and the Wealthlab Team

The Hard Truth About Financial Planning. For true growth and maximum results, it carries a cost.

I thought I’d write this as a blog as we’ve just put the finishing touches on the 2024 platinum package. It’s awesome and I am super proud of what we have put together. The package is for those who are after the face to face experience and are comfortable with paying nearly $18,000 per year.

We offer this service to those who really want to maximise their wealth and be a part of a journey. It’s so valuable Phil or myself will fly to meet you wherever you are in Australia. 

So why is our Wealthlab Platinum package priced at about 3x the cost of many other financial planning packages out there? Because its worth it.

This article is a public way on putting together why this package exists and how its so valuable to our small number of Wealthlab clients. 

First off, let’s get one thing straight: if you’re looking for a bargain-basement deal on financial planning, you’re in the wrong place. We’re not here to compete on price. We’re here to compete on value. Now, I know what you’re thinking. “Scott, that’s a lot of cash what can you offer me for that much money?!.” And you’re right. It is. But here’s the kicker: it’s a drop in the ocean compared to what you stand to gain (or lose) over your lifetime.

Let’s break it down:

 

    1. The average Australian retires with about $300,000 in their super.

    1. With smart planning and investment, that could easily be $1 million or more.

    1. The difference? $700,000. That’s about 39 times our fee.

But here’s the real kicker: that’s just the tip of the iceberg. 

The Million-Dollar Mistake

I’ve seen it time and time again. People think they’re saving money by going with a cheaper financial planner or, worse, trying to DIY their finances. But here’s what they don’t realise: It’s a series of small, single mistakes in your financial strategy that compound to cost you hundreds of thousands, if not millions, over your lifetime. Let me give you a real-world example: John (not his real name) came to us after working with a “budget” financial planner. This planner had set up a seemingly solid investment strategy. But there was one problem: they hadn’t considered John’s specific tax situation. The result? John was paying an extra $20,000 in taxes each year. Over 20 years, that’s $400,000 down the drain. And that’s not even counting the potential compound growth of that money if it had been invested. This is why we charge what we charge. We’re not just giving you a cookie-cutter financial plan. We’re providing a comprehensive wealth strategy that considers every aspect of your financial life.

The platinum package is expensive for a reason. I want you to feel it and I want your mindset to be focused, so we can massively optimise your wealth growth.

But Wanna know the secret? It’s not us, it’s you. The most frustrating part of an advisers life can be, making the most perfect excellent awesome financial plan ever. aaaaannnnnd then to see the client pay for it and never implement the advice to its full extent.

This package is you getting the leverage of our past experiences, mistakes and failures to essentially buy yourself time and expertise. In a super short time frame. 

The Platinum Difference

So, what exactly are you getting for your $17,895 + GST? Let’s break it down:

 

    1. Your Income :A honest conversation about your salary. Are you really earning what you can? Are you pushing as hard as you need to provide for your family in the long term? Is there a business or side hustle that can be acquired to add and diversify your current income? We’ll connect you to a business broker & recruitment expert to speak further and expect some tough question if you’re not doing enough.

    1. Bespoke Financial Strategy: This isn’t some template we pull off the shelf. We spend hours analysing your unique situation, goals, and challenges to create a strategy that’s tailored specifically to you.

    1. Custom MDA Portfolio: There’s a podcast on this and its not a generic fund. The MDA built for you will be created via our custom Managed Discretionary Account portfolio that’s designed to maximise your returns while aligning with your risk tolerance. 

    1. Annual Face-to-Face Meeting: We fly to you. That’s right, we come to your major city to ensure we’re on the same page and your strategy is on track (Melbourne/Syd/Brisbane). Want face to face, cool this is your option. 

    1. Exclusive Network Access: Need a top-notch accountant? A jet of a lawyer? We’ve got you covered. Our network of professionals is at your disposal. We will being them with us for this meeting if schedules match up.

    1. Priority Adviser Support: When you need us, we’re there. No waiting in queue, no chatbots. Direct access to your dedicated financial planner.

    1. Wealth Protection Suite: Comprehensive insurance review, cybersecurity consultation, and identity theft protection. Because what’s the point of building wealth if you can’t protect it?

    1. Next-Gen Wealth Planning: We’re not just planning for you, but for your kids and grandkids too. Financial literacy programs, future work place placements, and inheritance planning are all part of the package.

    1. Philanthropy and Social Impact: We help you make a difference while growing your wealth. Personalised charitable giving strategies, impact investment opportunities, and more.

The Real ROI

Now, let’s talk about Return on Investment (ROI). Because at the end of the day, that’s what matters, right? A study by Vanguard found that working with a good financial advisor can add about 3% to your portfolio’s value annually. Let’s do some quick figures:

 

    • Let’s say you have a $1 million portfolio.

    • 3% of $1 million is $30,000.

    • Our fee is $17,895 + GST, let’s round up to $20,000 for simplicity.

    • Net benefit: $10,000 in the first year alone.

But here’s where it gets interesting. That 3% compounds over time. After 10 years, the difference could be over $300,000. After 20 years? We’re talking over $1 million. And remember, this is just on your investment portfolio. It doesn’t account for the tax savings, the estate planning benefits, the business growth opportunities, and all the other aspects of your financial life that we optimise.

The Intangible Benefits

But you know what? The numbers, as impressive as they are, don’t tell the whole story. There are intangible benefits that are hard to quantify but are incredibly valuable:

 

    1. Peace of Mind: Knowing that your financial future is in expert hands is priceless. No more sleepless nights worrying about market fluctuations or tax changes.

    1. Time: How much is your time worth? With us handling your finances, you’re free to focus on what really matters to you – your family, your business, your passions.

    1. Confidence: There’s a certain swagger that comes with knowing your finances are rock-solid. It affects everything from your business decisions to your personal relationships.

    1. Legacy: We’re not just planning for your retirement. We’re helping you create a lasting legacy for your family and the causes you care about.

The Hormozi Principle

Now, let me channel my favourite business coach Mr Alex Hormozi for a moment. Alex often talks about the concept of “Price Elasticity of Demand”. In simple terms, it means that as you increase your prices, your demand doesn’t necessarily decrease proportionally. Why? Because when you charge premium prices, you attract premium clients. Clients who understand the value of what you’re offering. Clients who are serious about their wealth and are willing to invest in the best. By charging $17,895 + GST, we’re signaling to you (and others) that we’re not just another run-of-the-mill financial planning service. We think we’re the best of the best. And we’re looking for you, somebody who wants to work with the best.

The 2x Promise

Here’s a promise made to our platinum clients: 

If you sign up for our Platinum package, we will work tirelessly to deliver at least 2x the value of what you pay us. That means if you’re paying us $17,895 + GST, we’re aiming to add at least $35,790 of value to your financial life. How do we do this? Well by following the clear principles we have build. The framework is ready and we are super confident in the process we have ready for you. How? 

Well by scrutinising your financial life and improving it. By bringing opportunities to you that you wouldn’t be aware of otherwise. By protecting you from costly mistakes. By setting your family up for long-term, sustainable wealth growth.

The Bottom Line

Look, I get it. $17,895 + GST is a lot of money. It’s not a decision to be taken lightly. But if you’re serious about your wealth – if you want to maximise your financial potential, protect your assets, and create a lasting legacy – then this is the best investment you can make. 

Remember, the cost of not optimising your finances is far, far greater than the cost of our services. Every day that goes by with suboptimal financial strategies is a day of lost opportunity. So, are you ready to take your wealth to the next level? 

Are you ready to join the ranks of our Platinum clients who are seeing growth in their wealth? If so, give us a call. Let’s chat about how we can transform your financial future. 

Because at the end of the day, it’s not about the cost. It’s about the value. And I promise you, the value we deliver is off the charts.

with passion,
Scott Jackson
Wealthlab Director